I help DTC brands compound. Working notes from inside the work.
Best MCP Servers for Shopify Brands
The MCP servers worth connecting to your Shopify brand's AI stack: Shopify's AI Toolkit, Klaviyo, Meta's ads MCP, Higgsfield, and Figma. Ranked by leverage for operators, not developers.
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MCP vs CLI: When to Build a Server and When to Just Use a Command
MCP server or a plain CLI for your AI agent? The real trade-offs in tokens, auth, state, and distribution, plus a simple way to choose, from someone shipping both into Shopify storefronts.
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Claude Chat vs Cowork vs Claude Code: Which Mode Do You Actually Need?
I use all three Claude modes daily. Here's an honest breakdown of Chat, Cowork, and Claude Code: what each does, when to use it, and why Claude Code is the power move for builders.
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What Is MCP and Why Every Developer Needs It in 2026
MCP is the protocol connecting AI tools to everything else. Here's what it is, how it works, and how I use MCP servers to automate my entire developer workflow.
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Claude Code vs Cursor vs Windsurf: Which AI Coding Tool Actually Ships Faster?
I used Claude Code, Cursor, and Windsurf daily for 3 months. Here's an honest comparison of pricing, code quality, and which ships faster in 2026.
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Shopify Themes Should Be Treated Like Products
Most Shopify themes are built like projects. They should be built like products.
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Why Most Shopify Stores Are Built Wrong
Most stores optimize for launch speed, not long-term growth. Here is what breaks and how to build it right.
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