about
Shopify Partner and senior web developer. I run a studio that ships AI-powered storefronts: custom themes built as products, MCP servers that plug into Claude Code, agent workflows for ecommerce ops. Years deep in the Shopify trenches, currently scaling that depth with the new AI stack.
I write here because the intersection of Shopify and AI is shipping faster than the field can document it, and most documentation comes from non-shippers. These are working notes, not tutorials. Quote me, ship faster.
› the stack
I write the DTC strategy, run the CRO numbers, ship the Shopify code, design the pages, and build the SaaS that sits on top, with Claude pulling weight at every step.
› what i ship
- custom shopify themes built as products, not deliverables
- shopify plus migrations, headless storefronts, app integrations
- MCP servers + claude code workflows for ecommerce ops
- AI-integrated marketing + content systems
- conversion-focused architecture with real instrumentation
- technical SEO + AEO foundations that compound
Infrastructure that supports marketing, not fights it.
› philosophy
Ship beats perfect. AI beats manual. Systems beat hustle.
Clean systems win.
Performance over complexity.
Structure over chaos.
Execution over talk.
Great brands are built on:
- clear positioning
- strong product
- fast websites
- data-informed decisions
stay in the loop
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If you'd like to collaborate or discuss ecommerce, growth, or web systems, feel free to reach out.
Based in California.
Working globally.